It’s hard to pinpoint exactly what inspires me — it could be a random object that sparks a new shape, the colours of a quiet street corner, or the incredible work of other artists. When something clicks with me visually, I save it, photograph it, or write it down. My creative process shifts depending on the project, but when I’m designing greeting cards at Send Studio, it often starts with the message. I ask myself what it means to me and what image, feeling, or story it brings to mind — sometimes literal, sometimes abstract.

From there, I begin shaping the idea — revisiting my saved references or diving into fresh inspiration from Cosmos.so, Are.na, Savee.it, or Pinterest. Experimentation is a key part of my practice. I love playing with unexpected shapes, unusual text placement, and bold colour choices, always aiming to create a sense of harmony and visual balance in the final piece.

Cláudia Santos is a portuguese photographer, illustrator and graphic designer based in London, UK. On what inspires her designs Claudia says: